Labeling, Marketing & Advertising

Online grocery shopping on the rise: Survey

Online grocery shopping on the rise: Survey

By Caroline Scott-Thomas

Shoppers increasingly are looking to the internet for better deals on foods and beverages, according to a new survey from the Integer group and M/A/R/C Research.

Non-GMO Verified sales hit $1bn

Non-GMO Verified sales hit $1bn

By Caroline Scott-Thomas

Non-GMO Project Verified has become the fastest growing food eco-label in North America, as sales of certified products hit $1bn in 2011, according to findings unveiled at Organic Monitor’s Sustainable Foods Summit in San Francisco last month.

Walmart unveils new “Great For You” logo

Walmart unveils new “Great For You” logo

By Caroline Scott-Thomas

Walmart has unveiled its new on-shelf and front-of-pack logo to highlight healthy choices among its own-brand products, including fresh and packaged fruits and vegetables.

US eating patterns see growing Hispanic influence, says NPD

US eating patterns see growing Hispanic influence, says NPD

By Caroline Scott-Thomas

Hispanic influence on overall American eating habits is growing – and marketers should pay attention to US Hispanics’ dining traditions to stay ahead of the curve, according to market research organization The NPD Group.

Ethical claims create health halos, study suggests

Ethical claims create health halos, study suggests

By Caroline Scott-Thomas

Ethical production claims such as ‘fair trade’ may influence how consumers perceive calorie content, according to new research published in the journal Social Psychological and Personality Science.

Twinkies maker Hostess Brands files for bankruptcy

Twinkies maker Hostess Brands files for bankruptcy

By Caroline Scott-Thomas

Wonder bread and Twinkies maker Hostess Brands has filed for Chapter 11 bankruptcy to allow it to restructure, but does not expect to stop producing or delivering any of its products during the process, the company said on Wednesday.

Kellogg chief executive John Bryant faced a grilling from analysts at last month's Q3 earnings call

Kellogg momentum has slowed again in Q4, claims analyst

By Elaine Watson

Kellogg might have been outpacing rivals in the cereals category in the first three quarters but its volumes have started to drop off again and it remains under pressure thanks to “weak fundamentals”, according to a new report.

Consumers see red over Coke’s white can campaign

Consumers see red over Coke’s white can campaign

By Caroline Scott-Thomas

Coca-Cola is switching back to iconic red for its Classic Coke cans just one month after introducing white cans as part of a holiday season campaign, following consumer complaints that they had confused the sugar-containing version with Diet Coke.

Local food demand growing faster than infrastructure, USDA finds

Local food demand growing faster than infrastructure, USDA finds

By Caroline Scott-Thomas

Local food infrastructure needs to deepen to ensure production can grow in line with consumer demand, which may be greater than previously thought, according to a new report from the USDA’s Economic Research Service (ERS).

Local and organic logos influence women more than men, study suggests

Local and organic logos influence women more than men, study suggests

By Caroline Scott-Thomas

Local and organic certification labels may increase the likelihood that women will purchase a product, as well as their willingness to pay a premium – but men are less likely to be influenced by logos, according to a study published in HortScience.

Can Morrison reheat Campbell's lukewarm soup sales?

Campbell Soup beats estimate, but profit falls

By Caroline Scott-Thomas

Campbell Soup Company has reported a 5% drop in net earnings in the first quarter as soup demand continues to fall in the United States, although the company is beginning to see the first fruits of a turnaround program.

Sugar industry amends complaint against HFCS industry

Sugar industry amends complaint against HFCS industry

By Caroline Scott-Thomas

Sugar growers have amended a lawsuit against the Corn Refiners Association (CRA), claiming that some members of the association have conspired to engage in false advertising – an accusation the CRA denies.

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