Veestro sets itself apart from competitors in the new $1 billion meal delivery service industry by offering fully cooked, organic, plant-based meals that simply need to be heated and served. This time-saving convenience makes the company’s meals a viable option for busy nights when consumers don’t have time to prep, cook and clean after an elaborate meal from competing meal kit delivery companies or grocery stores that provide ingredients and recipes but leave the cooking to the consumer.
The brother and sister co-founders of Veestro also emphasize that their easy-to-fix frozen meals meet consumer desire for healthy options that are fast – saving them from a desperate run to the closest fast food restaurant for a quick meal which likely is not as nutritious as a Veestro meal, the company says in a release.
Thanks in part to these macro-trends, the company’s sales have increased by more than 300% annually, which the founders hope to build on with the new capital from investors led by M&A Capital, Inc., and Starcorp International S.A.
Veestro will use the capital to build and equip a new 20,000 square foot production facility, open a distribution facility on the East Coast, support marketing and hire new staff, according to a company release.
The meal delivery company also will rebrand in the first half of the new year, according to the announcement.