Technical / White Paper
Consumer Attitudes on Ultra-Processed Foods Revealed
Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables influencing their purchasing decisions of these foods. The survey reveals a large segment of American adults are open to incorporating healthier UPFs in their diets and would pay more for such options, prioritizing taste, ingredient quality, and convenience. Plant cell cultivation can help produce affordable nutrient-dense ingredient additives with high bioactive content, stability, and purity. Download the survey to learn more about the findings.
