The deal, the terms of which have not been disclosed, will bring about the creation of Dominex Natural Foods.
“While Westin Health and Wellness has a long and ever present commitment to health and wellness via it’s Superberries food brand, Dominex brings to the table another loyal customer base, both consumer and retail,” said Brad Poppen, COO of Westin Foods.
“Dominex currently offers quality vegan and vegetarian eggplant appetizers and entrées which allow us to expand our presence in the retail and foodservice arena.”
Brand momentum
The formation of Dominex Natural Foods will offer new opportunities for Dominex to create additional brand momentum, said John McGarvey, president of Dominex and new president of Dominex Natural Foods.
For over 25 years, Dominex has produced eggplant-based food offerings for the retail, foodservice, club and ingredient channels nationwide. The St. Augustine, FL-based company has offered a diverse array of all-natural, vegetarian frozen items, spanning from its line of eggplant cutlets to its meatless options, ‘Veggie Fries’ and Parm Bites.
“Dominex has a very loyal customer base who appreciates the gourmet, all-natural, convenience of our product line,” said McGarvey.
“In the months ahead, we will be launching an innovative line extension that will join our brand’s legacy with the expertise of Westin Foods to deliver delicious products that will incorporate vegetables beyond eggplant. Our customers are going to love what we have in store,” he added.
Health and wellness
Scott Carlson, CEO of Westin Foods said: “Our mission is to continue to provide our consumers and retail clients with consistent, high quality, good for you food products and services.
“We are excited about the opportunity to grow the health and wellness segment of our business and are confident about the many great opportunities ahead.”