Private-label brands are tapping into viral TikTok moments to resonate with Gen Z consumers, as many of these shoppers are willing to switch brands, Ansie Collier, global director of innovation at MMR Research, shared during a recent webinar.
Market research from Verve has revealed some of the food trends that are taking TikTok by storm and how the industry may leverage the platform for commercial success.
After years of a slow build, Dewey's Bakery is entering national retail accounts where it can reach consumers in search of permissibly indulgent snacks with its line of thin crispy cookies that deliver on taste without breaking the caloric bank.
Viral video-sharing app TikTok may be best known for the seemingly infinite clips of teenagers dancing to catchy songs in inconvenient places like the middle of the street or a department store aisle, but the social media platform is much more – and when...
Accounting for 20% of US consumers with an estimated direct buying power of $143bn, Gen Z is not a generation to be glossed over by brand marketers, says IRI, characterizing this young cohort as technologically savvy with an underlying practical streak...