Brands & manufacturers

Fruit snack advertising wars: When must manufacturers verify third-party reviews?

National Advertising Division Case Reivew

Fruit snack advertising wars: When must manufacturers verify third-party reviews?

By Elizabeth Crawford

The advertising war continues between Welch’s Fruit Snacks’ maker Promotion In Motion (PIM Brands) and Mott’s Fruit Flavored Snacks’ maker General Mills with the BBB National Programs’ National Advertising Division weighing in on the second dispute...

Can beverages be made less sweet?

Can beverages be made less sweet?

By Rachel Arthur

The easiest way to reduce sugar in beverages is simply to put less in. But how far can you go before consumers no longer accept the taste?

Pistakio secures retail deals with last-minute recipe pivot

Startup Spotlight

Pistakio secures retail deals with last-minute recipe pivot

By Deniz Ataman

Pistachio spread brand Pistakio landed key retail partnerships despite a last-minute formula change driven by logistical challenges — a feat made possible by the founders’ pistachio expertise and their commitment to filling a gap in the nut butter market.