'What we're wrestling with is whether CBD is an ingredient play, or something huge brands can be built around'
Trendspotting at Expo West 2019: CBD explosion, oatmilk on fire, protein still hot, sugar under attack
The fact that CBD is not a legal ingredient in foods and supplements - at least not yet - did not deter scores of exhibitors at Expo West, who added it to everything from soda to protein bars (absent any claims), with some opting for isolates, but most promoting full or broad spectrum hemp extracts. Oatmilk and plant-based meat were also trending at the show.
