Headlines

Superguts' Target expansion underscores new retail playbook for addressing Ozempic era demands

Demand for GLP-1 support products helped gut-health brand Supergut triple sales in the last year and opened retail doors, including at Target.

SAUZ cracks mainstream pasta sauce category with new flavor, Target partnerships

Pasta sauce brand SAUZ increased its manufacturing to produce 250,000 jars as it lands in 1,825 Target locations in addition to debuting a new flavor.

REBBL bulks up protein offerings with 26-gram shake, featuring upcycled EverPro ingredient

Functional beverage brand REBBL is delivering on consumer demands for sustainability and enhanced macronutrient content with its new shakes that contain 26 grams of plant-based protein blend, including an upcycled barley.

Brands must do their cultural homework to avoid unnecessary marketing backlash. Image/Getty

Brands risk forgoing their cultural research – as Heinz recently learned

The slightest sniff of cultural insensitivity will generate social uproar, as Heinz recently experienced with a now withdrawn pasta sauce advert. But what is the real risk to FMCG brands of not doing their culture homework?

PepsiCo has granted the winner of its 2024 GreenHouse Accelerator APAC programme Alterno US$100,000 to develop its thermal energy solution. ©Getty Images

Sustainability victory: PepsiCo eyes thermal energy collaboration with new Greenhouse Accelerator APAC champion

Global food and beverage giant PepsiCo has granted the winner of its 2024 GreenHouse Accelerator APAC programme Alterno US$100,000 to develop its thermal energy solution, with an eye on further collaboration with the firm in this area.

How two start-ups are improving food safety and quality with innovation

Food safety and quality are two sides of the same coin. But how is the process of making food not only safe but beneficial for the consumer being made more efficient?

Source: Getty/ Jacobs Stock Photography Ltd

FDA pushes for progress in sodium reduction target, aims to cut average intake to 2,750 mg/day

The FDA's phase two draft guidance on sodium reduction, released on August 15, sets new voluntary targets for food manufacturers to reduce average consumption to 2,750 milligrams per day by 2024, as nearly three-quarters of Americans' sodium...

Will alternative meats thrive in frozen? Circana shows growth

Meat alternative sales dropped in the last four years, but all is not lost for the segment which has opportunity to thrive in the frozen department with a particular focus on convenience, value, ingredient quality, diverse formats and new flavors, Circana...

Consumers turn to mood-elevating zero-proof beverages, as product launches slowdown, SPINS finds

Sober-curious and -conscious consumers are pushing the non-alcoholic alternative market to new heights, creating market sub-categories focused on functionality, despite recent slowdowns in product innovation, SPINS shared in a recent report.

Hershey leans into value, flavor with Kit Kat, Reese's, Jolly Ranchers

The multinational candy maker aligns with shoppers’ interest in value-oriented products reflected through its Reese’s and Kit Kat brands, while Jolly Ranchers' brand refresh features new textures and formats.