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How F&B brands can boost their ROI with a diversified media strategy

Today’s marketing strategies need flexible adjustments and a blend of channels to keep pace with rapid shifts in media consumption, unlike the fixed annual media plans of yesteryear.

Donut brand Drumroll adds fuel to ‘rocket ship year’ with $3m in capital from 7 Mile Brands

Drumroll Snacks received $3 million in capital from CPG incubator 7 Mile Brands to fuel growth after a "rocket ship year," as the better-for-you sweet baked goods brand gears up to go after large national accounts like Whole Foods and Sprouts,...

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Butter concentrates: Innovative solutions to substitute AA butter

Butter remains a staple for both food processors and consumers, but demand for clean label options is increasing. How can manufacturers incorporate this claim into products?

Chobani’s yogurt cups, drinks feature up to 30-grams of protein

Yogurt-maker Chobani's clean-label, high-protein and lactose-free yogurt is part of the company’s mission to make protein more accessible to everyday consumers.

What will the new NOVA system look like? Credit: GettyImages

NOVA reform: The flawed UPF classification system requires change

Some nutritious foods under the current NOVA system could be demonised alongside unhealthy variants. Industry's calling for reform, but what would the next generation look like?

Top tips for establishing your target market and getting to know your customers. Credit: GettyImages

How to identify and engage with your target market

Creating and building brand awareness, with potential customers, is essential to success. Here’s how to recognise and connect with your target market.

Bell Flavors & Fragrances opens consumer research center

[Watch] Bell Flavors & Fragrances’ consumer center is ‘where science meets senses’

Bell Flavors & Fragrances' new Consumer Science Sensory Center provides CPG companies with a space to develop innovative new flavors and products that resonate with consumers.

Sales up for Unilever in a difficult consumer goods market. Image/Unilever

Unilever and Danone volumes up and beat Q3 financial expectations

Powerhouses Unilever and Danone have outpaced third-quarter financial forecasts, a result of increased volume sales, and in contrast to competitor Nestlé’s downgrade earlier this month.

Food Traceability Rule compliance threatened by too much tech, over-eager retailers

Food industry players across the value chain are frustrated by lingering questions about how to implement sweeping food safety changes that go into effect in little over a year, including fears of some stakeholders “going berserk” with new technology...

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FDA Human Foods Program launch may not come until next fall, but ‘going quite well’

New Culture self-determines GRAS status for its animal-free casein

Lattini leverages sunflower seeds to offer healthier, climate-friendly plant-based milk

Soup-To-Nuts Podcast: Demand for functional beverages could lead to ‘tsunami of innovation’ in 2024

Keychain eases supply chain constraints with ‘search and discovery’ platform that matches manufacturers with production capacity with brands, retailers in need

[Video] CPG brands' AI ambition might be weighed down by 'digital debt'

Netflix Snack vs. Chef winner S’NOODS launches noodle snack

InnovoPro expands beyond plant-based with clean-label emulsification solutions for bakery, beverage & beyond

Harken Sweets reimagines ‘what a candy bar can be using the power of date fruit’

Exclusive: Pairwise stops marketing gene-edited Conscious Greens to focus on new high-value, gene-edited crops

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How F&B brands can boost their ROI with a diversified media strategy

Lack of imagination to novel food blocks – food and drink industry challenges

Blurring boundaries: Cargill builds on infant nutrition and flavours expertise to advance specialised nutrition business

Hot finds from SIAL Paris: From energy drink-flavoured chips to immunity-boosting apple crisps

How would eliminating ultra-processed foods and products high in sugar, fat impact diet, health?

Letter from the editor: Innovations, trends & startups reshaping the dairy category

A new way to scale precision fermentation: Daisy Lab teams with dairies to produce bioidentical proteins

Milk alternatives lead plant-based dairy category

Why buy the cow? Animal-free casein grows to drive the future of dairy alternatives

11 startups disrupting dairy across categories from the farm to store shelf

Soup-To-Nuts Podcast: What is the business proposition for 100% grass fed dairy?

Unmet need in plant-based dairy revealed with rise of low-FODMAP diet

Yogurts appeal beyond gut health, as coconut options gain in popularity

What’s the scoop on frozen dessert trends? Sorbets surge, plant-based ice-creams slump, SPINS finds

Hot finds from SIAL Paris: From purple sourdough to immunity bars and beyond

Coca-Cola to deliver on full-year guidance with ‘all-weather strategy,’ despite Q3 volume slowdown

Fishwife reels in bold flavors, creative branding to revive canned fish category

Wisconsin Cheese is challenging what 'American cheese' means to Europeans

DGAC recommends more repeated exposure to healthy foods for kids

C-stores evolve into ‘convenience food plazas,’ channel is ripe for private-label innovation

LanzaTech’s partnerships accelerate commercialization for proprietary protein production

Ask the experts: What do F&B start-ups get wrong?

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