Markets

Fueling the NFL: A look inside elite sports nutrition strategies

Fueling the NFL: A look inside elite sports nutrition strategies

By Danielle Masterson

Maintaining peak performance over the course of a 17-game NFL season requires far more than game-day preparation. According to Jordan Mazur, RD, director of sports nutrition for the San Francisco 49ers, nutrition plays a foundational role in supporting...

Treating culture drives US confectionery sales

Treating culture drives US confectionery sales

By Deniz Ataman

Americans’ love of nostalgic, sensory-rich treats is boosting confectionery sales as brands balance innovation, tradition and mounting regulatory pressures