One report said the global bread and rolls market is forecast to increase 12.6 per cent to $128.6bn in 2011 from $114.2bn in 2006. The other report said the biscuits market will be worth $30.3bn by 2011, a 19 per cent increase from $25.5bn in 2006. Both reports were issued this month by the market analyst. The global bread market grew by 1.2 per cent in 2006, and artisanal bread and rolls, such as hand baked baguettes and ciabattas account for 51.9 per cent of the market. This could reflect the increasing consumer demand for more luxury foods as a result of the increase in spending power and wealth. Europe accounts for 64.3 per cent of the global bread and rolls market value, while accounting for 50.5 per cent of the global biscuit market. Globally, supermarkets and hypermarkets hold the largest distribution channels for both the biscuit and bread and rolls markets, with 60.7 per cent and 55.4 per cent of the markets respectively. In the bread and rolls market, Barilla G&R Fratelli hold the largest share of the overall market with 4.6 per cent. Kraft holds 11.7 per cent of the global biscuit market, with chocolate cookies generating 23.5 per cent of the market's value, the report said. This comes despite the rising concern for child obesity and follows a recent report from Mintel stating chocolate biscuit sales have declined for this reason within the UK.
