What's driving private labels?

In recent years the share of private label goods sold by retailers has been on the rise, reaching almost 50 per cent in traditional retailers. The FoodNavigator editorial team discusses what's driving the trend, and what it means for big brand manufacturers.

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Please send your comments of no more than 100 words to jess.halliday 'at' decisionnews.com, putting ‘Private label trend' in the subject line.

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