IFT trend tour: Color and flavor innovation
This content item was originally published on www.foodnavigator.com, a William Reed online publication.
New colors and flavors can differentiate a product, and help meet consumer demand for exciting new attributes. In this video, Jess Halliday caught up with Donald Wilkes of Blue Pacific Flavors about berry flavors resulting from a collaboration with New Zealand’s Plant and Food Research (formerly HortResearch).
Jessica Jones Dille, industry trend manager at Wild Flavors, shows the company’s new colour range – and explains how the naturally sourced trend is here to stay.
Campbell Barnum of DD Williamson introduces a newcomer in his company’s range of natural colors – organic annatto.
