Pyure Brands gets FDA GRAS for private label stevia extracts

Pyure Brands has become the latest stevia supplier to receive a letter of no objection from the Food and Drug Administration (FDA) that its Reb A stevia extracts are generally recognized as safe (GRAS).

CEO and founder of Pyure Brands Benjamin Fleischer said: “We pride ourselves on being the only private label stevia company that has an FDA GRAS notification. Pyure Brands can guarantee quality and consistency, which other private label stevia suppliers fail to do.”

Pyure Brands supplies stevia extracts, stevia blends and tabletop stevia sweeteners, with a retail division that provides private label stevia, food service and organic stevia products.