At the recent IFT show in Chicago, James Kempland, vice president of marketing at GLG Life Tech, Cecilia McCollum, executive vice president at Blue California, and Jason Hecker, vice president of global marketing at PureCircle, discussed the distinction between collaboration and competition in the stevia industry.
In particular, they talked about the possibility of a stevia trade association, and the values that they all hold in common. These include ensuring consumer trust in stevia through product quality, safety, and good taste, in order to promote it as part of the solution for health problems like diabetes and obesity.