Hain Celestial said that as well as expanding its presence in the UK, it also sees opportunities in the chilled soup category in the United States, a category in which Daniels is market leader in the UK, with its New Covent Garden Soup Co. brand.
President and CEO of Hain Celestial Irwin Simon said: "With Daniels' experienced management team and their in-depth knowledge of the fresh, chilled and frozen food categories in the United Kingdom, we expect to leverage Daniels' market position and distribution. We think there is a lot of opportunity to bring Daniels expertise in fresh soups and desserts to the United States for consumers looking for fresh, natural soups instead of canned soups.”