The drink is infused with taurine, caffeine and vitamins B3, B6 and B12, and Larry Trachtenbroit, founder and ‘chief energy officer’ Larry Trachtenbroit said: “We are introducing something that’s bigger than just a flavour change or new packaging. Slap Frozen Energy offers a really cool consumer experience that is supported by both great taste and innovative packaging.”
The 10 oz. (295ml) pouches are resealable and will be sold in Wal-Mart and Casey’s General Stores for $2.50 (€1.91). Energy drink producer Brain-Twist is offering three flavours: crisp apple, strawberry-frost and lemonade.