Supply chain security and 'conscious consumers' driving Fair Trade surge

Fair Trade imports into the US grew 75% in 2011, as food manufacturers look to secure their supply chains through more direct contact with suppliers - and as they bet on growing demand from 'conscious consumers', says Fair Trade USA president and CEO Paul Rice.

Food manufacturers also are driving growth for several key ingredients, including sugar and cocoa - with Fair Trade certified coconut emerging as an important certified ingredient.

Rice says that US demand for Fair Trade products is equally driven by consumers looking for ethical products and companies looking to secure a sustainable ingredient supply.

Supply chain security and 'conscious consumers' driving Fair Trade surge

Fair Trade imports into the US grew 75% in 2011, as food manufacturers look to secure their supply chains through more direct contact with suppliers - and as they bet on growing demand from 'conscious consumers', says Fair Trade USA president and CEO Paul Rice.

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