Kids' foods 'big growth opportunity for whole grains': ConAgra
ConAgra has been working with companies to up whole grain content in kids' foods, and dedicated a whole day of its presence at IFT this year to healthier incarnations of commonly consumed kids' foods. Against a backdrop of concern about childhood obesity and incoming mandates for in-school whole grain content of foods, the company is calling on food manufacturers to find ways to revamp their offerings for children.