Inspiring the YouTube generation of R&D professionals

Ingredient distributor Univar is looking to connect with the new generation of R&D professionals in new ways - and is inspiring novel formats for traditional favorites in the process.

FoodNavigator-USA spoke with the company's director of marketing Beth Warren at IFT in Las Vegas. She explained that many of the formats used to present information to the R&D community are not current, so Univar decided to develop a series of short 'snapshot' videos, not as training tools, but rather to inspire new ways of thinking about the product development process.

Click here for Univar and CP Kelco's YouTube video on beverage development.

Click here for their video on texture modification.