The deal includes the frozen meals businesses, a license for use of the Bertolli brand name and the transfer of Unilever’s existing license with P.F. Chang’s for use of the P.F. Chang’s Home Menu brand name.
ConAgra already has several major frozen foods brands, including Marie Callender’s, Banquet, Healthy Choice and Kid Cuisine. The company said that the acquisition of Bertolli and P.F. Chang’s would enhance its frozen portfolio by bringing strong brands in Italian and Asian foods into the mix.