The US chocolate leader collaborated with Millennial marketing students a special panel made of diverse millennial-aged students to develop new packaging and branding for Take5.
"We recognized the evolving millennial tastes and their need for on-the-go eating occasions," said Chris Kinnard, Take5 brand manager. "They're flavor explorers and adventurous when it comes to food. They're looking for an experience, and the Take5 Bar's multiple flavors and textures allow them to have it all."
Take5 contains a layered combo of caramel, peanut butter and peanuts, enrobed in milk chocolate. All five ingredients are listed front-of-pack.
"It's important to millennials that they recognize what's in the bar," said Kinnard.
Hershey describes the product as “the greatest candy bar you’ve never heard of” and claims the brand is already enjoying a cult following among Millennials.
Hershey currently sells the brand at retailers across the US.