Nestlé CEO: Consumers are coming back to our US frozen food brands in a ‘remarkable way’
Speaking to analysts on the company’s Q4 earnings call, he said: “Results so far in frozen food are justifying our portfolio management approach to put investment back into this business… In North America, organic growth increased in 2015 by 120 basis points, largely led by the turnaround of our frozen food franchise..
“We're turning this business around, with promising first signs… We have adapted the entire market mix and especially the products themselves to be able to respond to the consumer expectations for organic, natural, low-fat, low-sugar, tasty product, high protein etc. This strategy is bringing consumers back to the category. It's bringing back to our brands these consumers in a very remarkable way.”
He added: “The categories are growing back. We're growing faster than the categories back so we're gaining market share.”
Read more about Nestlé’s results HERE.
Read about the revamp of Lean Cuisine HERE.