“Health and wellness can be complex, and different people and organizations with vested interests continue to partake. By participating in the conversation, stakeholders including brands such as Mercola, can play an important role to help bridge gaps in consumer knowledge,” Dr Mercola told us.
“I believe it’s extremely important to educate consumers so that they are engaged and involved in current health issues, and can participate in objectives to help reform the industry. This is why I actively seek to educate and inform people on Mercola.com about vital health topics, so that they can not only maintain healthier lives, but also help spread the word about initiatives for a healthier world.”
The event’s educational program is geared toward demystifying topics in the organic, natural and sustainable products marketplace. Seminars, keynotes and workshops include interpreting current science, understanding consumer confusion about product labels, creating product differentiation, and anticipating and understanding emerging needs and demands.
Dr Mercola will headline the educational program. In 2009 he was voted the Ultimate Wellness Game Changer by the Huffington Post and has been featured in several national media outlets including Time magazine, LA Times, CNN, Fox News, ABC News, the Today Show, and The Dr. Oz Show. He will share invaluable information for retailers and manufacturers serving the burgeoning healthy lifestyles consumer market.
“We are excited to feature Dr Mercola as part of a unique educational curriculum geared toward all retailers of natural, organic and nutritional products,” said Len Monheit, General Manager, North America, for William Reed Business Media, producer of the Healthy & Natural Show.
“We’re in an age where consumers have just as much access to information as those retailers with whom they shop. We’re going to newly empower our retail community by providing them an intimate show experience that leverages new information and also gives them access to an exhibitor base filled with leaders and disrupters.”
Education
Other featured speakers at the Healthy & Natural Show include:
Kora Lazarski, Business Development and Marketing Manager, SPINS
SPINS is a leading market research group covering natural and organic products. Lazarski will share insights using SPINS data to illuminate the powerful healthy lifestyles consumer movement, helping retailers and brands understand how to leverage this changing market.
Jennifer Amdur Spitz, Branding Consultant at Amdur Spitz & Associates
In addition to being a brand and marketing expert, Spitz is also the producer of the award-winning documentary Food Patriots. Jennifer influences consumer demand for fresh, local, organic and sustainable food through campaigns that reach audiences through live public events, media advocacy and education programs in schools, workplaces and communities. Her presentation will focus on How the Good Food Movement is Scaling Beyond the Fringe.
Event
The inaugural Healthy & Natural Show will offer an ‘extraordinary opportunity’ for product manufacturers and marketers offering healthy and natural products, and for retailers looking to better understand this high growth set of categories.
This trade event will cover food, beverage, dietary supplements, personal care, pet and household products designed for the growing segment of the population demanding cleaner, healthier products.
The event will be held at Chicago’s Navy Pier, May 6 and 7, 2016 with education running May 5 -7, and is presented by William Reed Business Media, veteran event organizers and award-winning publisher of FoodNavigator-USA and NutraIngredients-USA. The Healthy & Natural Show is partnered with and supported by the following organizations & associations: SPINS, WholeFoodsMagazine, ALIVE, ICMAD, and the American Botanical Council.
“We’re extremely excited to launch this event in Chicago and the Mid-West,” said Monheit. “Many know Chicago for food innovation and distribution; we intend to make it the showcase for healthy products across many consumer categories for the US and across the Americas.
The value of U.S. retail sales of natural and organic products is approaching $110 billion. Combining that with the $36 billion dietary supplements sector, and other healthy product categories, the Healthy & Natural show has a total addressable market of approximately $200 billion in the US alone.
Opportunities
For more information and to register for the event please click on the following link: http://thehealthyandnaturalshow.com/
For information about exhibiting and sponsorship opportunities please contact: Heather Howser, Heather.Howser@wrbm.com, Tel: 303-956-1331