Based in Boulder, Colorado, Sunrise will focus on partnering with "passionate founders that have a strong, unique vision and are ready to take their business to the next level", said Hughes.
"Trilantic and I share the vision that there is tremendous value to be created by helping founders of brands that resonate with the millennial consumer scale their business. I am excited to partner with Trilantic to create a platform with the growth expertise and capital founders need to scale a great proof of concept into a disruptive force in their category."
Sunrise is looking to work with emerging brands that resonate with millennials, have a strong proof of concept and have reached approximately $10-$20 million in revenue.