Outgoing executive director Mike Dungate, who held the role for over 20 years, will remain in an advisory capacity until the end of 2017.
Laliberté has 26 years’ experience at Chicken Farmers of Canada, most recently as director of operations.
In this most recent role, he managed the finance unit, the human resources and administration unit, and the information systems within the market information and systems unit.
He served as the second-in-command to the executive director and provided leadership and strategy on the financial affairs to support the executive management team, the finance committee and the board of directors.
'The right candidate'
A graduate of the Queen’s University Executive Management Program, Laliberté also holds a management certificate from the Sprott School of Business.
In his new role, he will oversee 25 members of staff. The body promotes the consumption of chicken, develops and audits on-farm food safety, animal care and speciality production programs on 2,800 farms across Canada, and has an active government and public relations program.
“The board of directors undertook a robust, external recruitment process to find the right candidate,” said Chair Benoît Fontaine. “We are pleased that Michael Laliberté will be bringing his vast experience to the role and we look forward to working with him.”