5th annual CCBI Culinary TrendScape report
Campbell’s six food trends for 2018
CCBI is a global network of chefs, bakers and culinary professionals that work at Campbell Soup Company. The results have also been ranked from early-stage Discovery to Mainstream.
“We’re seeing food trends emerge and shift at an ever-increasing rate,” said Thomas Griffiths, Certified Master Chef (CMC) and VP, CCBI.
“Our annual Campbell’s Trendscape report tracks trends in their various stages from discovery through to global expansion and these trends inspire many of the products we make.
“Whether you’re an accomplished chef, bona fide foodie or have a passing interest in food, you should keep a look out for these trends and incorporate some into your cooking and eating habits.
Culinary Heritage
Move over 'authentic' and 'ethnic'. The new culinary buzz is 'heritage', highlighting the people who bring culinary traditions to life and the personal stories that define our food. Stage 1 Discovery.
Feel-Good Treats
Nutrient-dense indulgences are driving the 'healthy-ish' treats trend with next generation snacks that include fortified ice creams, vegetable desserts, mood-enhancing ingredients, protein-packed chips, fresh produce snacks and more. Stage 2 Introduction.
Meat Matters
Meatless Mondays and plant-based diets may be grabbing news headlines, but there is still a strong interest in all things carnivore, from butcher cuts to antibiotic-free meats to exotic game. Stage 3 Adoption.
Botanical Beats
Ginger, honey, hibiscus, lavender, Elderflower, mint, cardamom and chamomile are just a few of the value-adding herbs and spices bringing grown-up flavors and plant-based profiles to today's most sophisticated drinks and snacks. Stage 3 Adoption.
Alternatives Rule
From lab-cultured burgers and cricket flour to dairy 'milks' and ancient grains, this rising mega trend is just as much about today's culinary foods as it is about the food of the future. Stage 4 Mainstream
Limited Edition Innovation
Playful twists on classic products, retro re-releases and seasonal themes are feeding a growing appetite for exclusive flavor experiences and meaningful, Insta-friendly moments with food. Stage 4 Mainstream.
TrendPoints &TrendReach
- TrendPoints represent where the trends are seen such as the “Marketplace” (specialty shops and grocery stores) or in the “Media,” (magazines and cookbooks).
- Chefs then categorize the TrendReach based on six stages, 1. Discovery: emerges within a limited but influential group; 2. Introductory: reaches a culinary-minded audience; 3. Adoption: gains traction with a larger audience; 4. Mainstream; accepted in many households; 5. Established: products found in supermarkets; 6. Expanded: gone global.
