Available in selected stores across Canada, Meatbar is a brand of premium meat-based snacks comprising three flavours: Sriracha, Sweet & Savoury and Original.
Sriracha features grass-fed beef, antibiotic-free pork and nitrate-free bacon, while the Sweet & Savoury option comprises grass-fed beef, cranberries and pumpkin seeds. The Original variant includes grass-fed beef and assorted spices.
The launch comes as the meat-based snacking market, which is worth US$1.4 billion according to Greenspace, is experiencing high growth and is predicted to be a strong trend for years to come.
The brand said it would distribute its meat snack line across Canada over the next six months and has aspirations to expand into the US market.
“The launch of Meatbar is a significant event for Greenspace in that it reaffirms our commitment to launch brands from the ground up,” said Greenspace CEO Matthew von Teichman. “We have long been thinking about the convenience meat snacking category and have been working on this project for a considerable amount of time, ensuring we have the best product in the market.
“We now have a product and brand that has been almost universally accepted by our retail partners, including significant interest from the gas and convenience channel.”
Greenspace owns and operates other meat-based brands including Life Choice, which features premium convenience meat products made with grass-fed and pasture raised meats.
The firm revealed that it is set to launch further flavours from its Meatbar brand in the future as it continues to investigate further innovations.
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