Naturex focuses on clean label at IFT with launch of plant-based alternative to EDTA
XtraBlend RN – a blend of spinach and rosemary extracts - delivers similar oxidation management to EDTA but with a clean and clear label, claimed Naturex, which has been exploring the chelating and free radical scavenging properties of more than 400 botanicals.
A synthetic agent used in lipid emulsions to prevent the development of off-tastes and a deterioration in color, EDTA is on the ‘unacceptable ingredients’ list of several retailers and foodservice chains including Whole Foods, Panera, Kroger, Trader Joe's, Aldi (SimplyNature) and H-E-B Select Ingredients.
Catherine Bayard, category manager for Naturex, said: “In light of the trend for clean labels, it has become clear that a rethink on EDTA is now needed. XtraBlend RN provides the perfect plant-based solution to this dilemma, delivering similar oxidation management to EDTA but with a clean and clear label.”
Visitors to the Naturex booth at #S2443 will also be able to taste a Unicorn ice cream roll made with a blend of Vegebrite natural colors – Ice Blue and Beetroot – plus turmeric extract to create a 100% natural rainbow effect; and a Fire Roasted Pineapple & Jalapeño beverage formulated with light roasted pineapple and fire roasted jalapeño purees.
Kemin will also be showcasing a plant-based EDTA alternative at the show called NaturFORT RSGT at the show next week at booth #S3055
