HPP specialist acquires Chef'd assets: 'We believe the retail meal kit channel will continue to grow'

25-Jul-2018 - Last updated on 29-Jul-2019 at 08:43 GMT

The new owners of the assets of Chef’d - which abruptly ceased operations earlier this month citing "unexpected circumstances” with funding - say they plan to focus efforts on building the Chef’d brand in the retail meal kit space.

True Family Enterprises and its wholly owned subsidiary True Food Innovations - which specializes in high pressure processing (HPP), ‘clean label meal kits,’ and private label entrees and cold pressed beverages - have acquired all Chef'd assets, including plant, property, equipment, brand and intangible assets for an undisclosed amount.

"We have already developed and are in market with long shelf-life retail meal kits under the brand of True Chef, so we seized the opportunity to acquire the assets and brand of Chef'd as the transaction will be accretive to our business from day one,” said True Food Innovations president Robert Jones, formerly SVP business development at Chef'd.

“We believe the retail channel will continue to grow and we will concentrate our efforts on that portion of the Chef'd business. We are looking forward to working with brands and former customers as we restructure and operate the Chef'd assets," he added.

True Food Innovations provides manufacturing services, turnkey product development, HPP packaging solutions, and customer partnerships that introduce private label meal kits and retail ready HPP products domestically and internationally.

Through its sister company True Fresh HPP, True Food Innovations develops and manufactures food products that utilize HPP technology.

Further reading: Chef’d shutdown does not signal downfall of entire meal kit category, says former SVP