Layn-Firmenich partnership will expand distribution, boost sweetener formulation expertise

14-Sep-2018 - Last updated on 17-Sep-2018 at 09:00 GMT

Layn's portfolio includes sweeteners derived from stevia (a range of rebaudiosides from A to M, as well as 40+ steviol glycosides) and from monk fruit (pictured above). Image © Getty Images / chengyuzheng

Layn Natural Ingredients and Firmenich have announced a strategic partnership to significantly increase Layn’s distribution reach.

The partnership also further develops Layn’s extensive sweetener portfolio, said the company in a press release.

Under the terms of the agreement, Layn will continue to service its existing clients for the duration of those commitments while Firmenich becomes the exclusive distributor of Layn’s natural sweetener ingredients for all international markets outside of China and for its key customers in China.

Gilbert Ghostine, CEO of Firmenich, commented: “With this game-changing partnership, Firmenich will have access to the broadest range of natural sweeteners in the industry. It is consistent with our vision to constantly strengthen our leadership and capabilities in taste to best support our customers in shaping natural and healthier products for consumers to enjoy.”

Firmenich will combine Layn’s natural sweetener ingredients with its taste modulation technologies and flavors to create integrated taste solutions that achieve a sugar-like sweetness profile and mouthfeel.

Ben Jun Qin, Chairman of Layn Natural Ingredients Corporation, added: “We are delighted to partner with Firmenich and to build on their expertise and scale to amplify our market coverage worldwide. This agreement will allow Layn to better serve our existing customers and reach many new ones, allowing us to invest more in agronomy and in the extraction of high performance natural ingredients.”