The range includes a burger, Bratwurst sausage, Italian sausage and ground protein, and is available now in the US and Canada. More products are expected later this year. The lines will also include the brand’s new design.
Michael Lenahan, vice president of marketing for Lightlife Foods said: “Driven by our best-in-class R&D team, we've been able to develop these amazing new products in record time. This core line will attract new consumers to the brand and delight those who have been on the plant-based journey with Lightlife over the last 40 years.
“The new branding is more vibrant and contemporary while staying true to our rich heritage in natural foods, reflecting the category's growing consumer base. Combined with our core line innovation, the biggest campaign in the brand's history, and a rich pipeline of new products across our broad portfolio, we are excited to continue to lead this dynamic category in the U.S. and Canada into the future."
Dan Curtin, president of Lightlife Foods, added: "With 40 years of leadership in plant-based food innovation, we understand taste is a priority for all consumers. We didn't join the plant-based category overnight—we've long been pioneering the industry. Our new burger is delicious thanks to decades of culinary know-how, and we know we'll be serving up an entirely better experience for consumers who want a break from traditional meat or whose palates are craving a new adventure. It's not science—it's just good food."
In June, GlobalMeatNews will host The Future of Plant-based Proteins Conference in Amsterdam. Featuring presentations from the European Plant-based Food Association, The Good Food Institute and Finnebrogue, it will discuss all elements of the plant-based sector. To book your place, click here.