Purecircle renews supply agreement with Merisant for next gen stevia sweeteners
The two parties did not disclose the length or terms of the agreement, but said the “new and expanded partnership will help to ensure Merisant’s long-term supply of the best-tasting stevia ingredients.”
PureCircle CEO Maga Malsagov added: “This new agreement will benefit both companies, assuring Merisant an expanded supply of next generation stevia sweeteners and assuring PureCircle a growing stream of sales to Merisant for its great-tasting stevia ingredients.”
Purecircle has been aggressively expanding its capacity to supply the best-tasting, but more scarce, steviol glycosides such as Reb M and Reb D from the stevia leaf, recently unveiling plans to significantly increase the acreage used to grow its proprietary Starleaf stevia in the US.
PureCircle produces Reb M directly from Starleaf stevia plants, but has also developed techniques to produce it via an enzymatic conversation process from other stevia sweeteners extracted from the plants.
