Check out FoodNavigator-USA’s latest gallery of new products hitting US shelves, from Kellogg’s limited edition Baby Shark cereal, to new oatmilk based yogurts from So Delicious, high-protein, ultra-filtered organic milk from Organic Valley, and CBD… everywhere.
Organic Valley is taking on Fairlife with a high protein organic milk. It begins with skim milk that’s ultra-filtered to remove some water and naturally occurring sugar (lactose), which concentrates protein and calcium levels. Lactase is then added to break down the remaining lactose into simple sugars. Fat is then added back to get 1%, 2% or whole milk.
The net result is lactose-free milk with 50% more protein, 45% more calcium, and 50% less sugar per serving than regular milk.
Now available at Whole Foods nationwide, So Delicious oatmilk yogurt alternatives are made with whole oat flour, sugar, and faba bean protein, with added vitamins (MSRP: $1.89). Each has 3g protein and 7-9g sugar.
The latest innovations from Blue Diamond under the Almond Breeze brand are Almondmilk Leche De Almendras Horchata (110 cals/serving, MSRP $2.49) available in select retailers in the Southwest (CA, NV, CO, UT, NM, AZ, TX), New England and New York; and almondmilk yogurt alternatives available regionally in the Northeast (MSRP $2.20/5.3oz).
AYO Almondmilk Yogurt has launched a new line of strawberry, vanilla, blueberry, and peach yogurts made with almonds from AYO’s family-owned and operated ranches in California’s San Joaquin Valley. Each serving contains 20 organic almonds.
Gut-friendly brand Goodbelly has teamed up with General Mills to develop lactose-free yogurts and gluten-free cereals fortified with Chr. Hansen’s BB12 probiotic strain. The new products will be manufactured by General Mills, which is also releasing a new version of a bar developed with Goodbelly a couple of years ago.
(General Mills' venture arm 301 Inc is an investor in Goodbelly.)
Kellogg's, meanwhile, has teamed up with Pinkfong to launch a limited edition Baby Shark cereal in Sam's Club, debuting August 17.
Organic direct-to-consumer baby food brand Little Spoon has launched Boosters, nutrient-packed powdered supplements for babies that can be mixed into purees, ice cream, yogurt and other foods, with gut, brain, and immune health benefits.
The range includes:
- Poopie Power: Prune powder, prebiotics and probiotics to boost gut health and relieve constipation.
- Sniffle Shield: Zinc, Vitamin C & E and prebiotics for the immune system.
- Wiz Kid: Iron, Omega-3s and DHA for brain function.
- Gut Feeling: Pre & probiotics for your gastro & immune support.
Gardein's latest plant-based offerings include Chick'n wings, tenders, nuggets, breakfast bowls, skillet meals, entrée bowls for one, breakfast saus’age patties and Italian saus’age patties.
Modern Table's latest innovation is a veggie rotini made from a blend of red lentils, white rice and beets. Each 2oz serving contains 3g fiber and 9g protein (MSRP $3.49).
The first product from CBD-infused beverage brand Good Day is a cold brew coffee featuring 15mg of CBD from hemp extract sourced from Colorado. Available online in 7-packs for $42, it will be followed by Chamomile herbal tea and Citrus sparkling water varieties in the coming months.
Limited edition Orange Kush from Kill Cliff (sold in a 12-pack for $69) is also available to order online, delivering "25mg of full spectrum CBD," says COO John Timar: "We are excited to be the first national sports drink brand to bring a high-quality CBD beverage to the market.
“Many of our customers are already using CBD products, so we’ve designed this functional beverage to meet their needs. Unlike many exclusively CBD-focused companies, we have scalable production capabilities and a large network of partners we can work with to serve our customers.”
Floyd's of Leadville, founded by former Tour de France winner Floyd Landis, has launched a new CBD Recovery bar featuring 25mg of CBD isolate and 10g of plant protein.
Bolt 24, a new line of sports beverages from Gatorade, features 19g of sugar and 80 calories per 16.9oz bottle, and is made from water, cane sugar, stevia, and clarified watermelon concentrate, with added sea salt, vitamin C, A, B3, B5, and B6.
Wonder Melon from Kayco is made from organic cold-pressed watermelon juice with no added sugar. Watermelon Cucumber Basil combines watermelon juice, lemon juice, apple juice, cucumber juice, and basil, with 80 calories per 8.45 oz. bottle, while Watermelon Lemon Cayenne combines watermelon juice, lemon juice, apple juice, and cayenne, with 100 calories per 8.45 oz. bottle.
Both varieties are non-GMO verified, certified Fair Trade, USDA organic, and certified OU kosher (parve). Packaged with 6 bottles per case (MSRP $3.99/bottle), Wonder Melon is available in the chiller at Shop-Rite, Fairway, Best Market, independent grocers and Amazon.
Perrier & Juice drinks combine carbonated mineral water, fruit juices, sugar and other natural flavors. The beverages are available in 8.45oz cans (45 calories) and 11.15oz cans (60 calories) at retailers nationwide.
Shrooms ready-to-drink teas and coffees are in the development stage, but will combine cold brew arabica coffee or black tea brewed with chaga mushrooms, reishi mushrooms, and lion's mane mushrooms, says brand owner Shrooms snacks.
New organic energy shots from Ethan's contain green tea and Guayusa extracts combined with juices and B vitamins. They are available online at Ethans.com and nationwide at Wegmans, Whole Foods and select natural food stores.
