Ethical meat brand Strauss acquired
Family-run since 1937, Strauss focuses on American grass-fed and organic beef, as well as humanely raised veal and lamb for the retail and food service markets.
CEO and president Randy Strauss will remain in his current role. Future plans for the business include a new facility that will begin construction later this year.
“Due to the growth of our grass-fed and organic beef offerings, in addition to our core veal and lamb business, we have simply outgrown our current production facility” said Strauss. “The investment by Insight Equity will provide the capital we need to develop a new state of the art processing facility in Franklin, WI, which has been our home for over 50 years.
“We are grateful to the leaders of the City of Franklin for their support of this transformative project” added Strauss. “Our location provides us with access to a stable base of exceptional employees and is ideally located to provide reliable delivery solutions to our customers via our in-house long-haul perishable trucking division.”
“The Strauss family’s commitment to humane and ethical agricultural practices has put them at the forefront of emerging product categories, including quality-focused, American raised grass-fed beef,” added Warren Bonham, chief operating officer at Insight Equity. “Insight Equity is pleased to be partnering with the Strauss family to continue to expand its product and customer markets while simultaneously investing significant capital to grow production capacity and decrease operating costs.”
