Cuvelier added: "I don't think just any beverage brand can go into CBD, but Zola is already a plant-based brand, and our approach is to build high quality and great-tasting beverages that can stand on their own, and then infuse them with hemp-derived CBD. We want to be the most trusted name in cannabis, which is one of the most exciting ingredients in CPG in 10-20 years. But it's not for the faint of heart."
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