Most new food and beverage products fail. However, some CPG brands appear to be hitting the right note with consumers, according to Product of the Year's 2020 results.
Across each of the food and beverage categories measured, ALDI, Walgreens private label line, Nice!, and big food names including Mondelēz and Del Monte came out on top.
In order to be considered in the running for 'Product of the Year', brands had to submit their products to the organization. Eligible products needed to be launched after January 1, 2018, have national distribution, and demonstrate a meaningful level of product and/or packaging innovation.
THE WINNERS:
- BREAKFAST | Aunt Jemima Pancake on the Go – PepsiCo
- CANDY BAR | Baby Ruth – Ferrero USA, Inc.
- CHEESE | ALDI-exclusive Happy Farms Deli Sliced Cheese – ALDI Inc.
- COFFEE | Nice! Premium Vanilla Latte Cold Brew – Walgreens Boots Alliance
- CONVENIENCE MEAL | Del Monte Veggieful Veggie Bowls – Del Monte Foods, Inc.
- COOKIE | ALDI-exclusive Simply Nature Coconut Cashew Crisps – ALDI Inc.
- FROZEN SNACK | Contadina Pizzettas – Del Monte Foods, Inc.
- GUM | Trident Vibes – Mondelēz
- PLANT BASED PROTIEN | ALDI-exclusive Earth Grown Meatless Meatballs – ALDI Inc.
- SALTY SNACK | Nice! Premium Cashew and Macadamia Nut Blend – Walgreens Boots Alliance
- SNACK CUP | Del Monte Fruit Crunch Parfait – Del Monte Foods, Inc.
- SNACK PACK | ALDI-exclusive Park Street Deli Snack Selects Three Pack – ALDI Inc.
- SPORTS NUTRITION | Vega Sport Protein – Vega
- SPREADS | ALDI-exclusive Countryside Creamery Pure Irish Butter – ALDI Inc.
- WATER | Nice! Premium Icelandic Water – Walgreens Boots Alliance
