From more CBD-infused sparkling beverages to keto bone broth, adaptogen-laced yogurts and 'snapchilled' coffee, checkout FoodNavigator-USA's latest gallery of new products hitting shelves.
Ocean Spray is dipping its toes into the CBD-infused beverage space with the launch of CarryOn, a new line of CBD-infused sparkling waters available at the CarryOn website (shipping to Colorado only) and at AppleJack Wine & Spirits in Colorado (MSRP $4.99). Pic credit: AppleJack Wine & Spirits
Ocean Spray’s global chief innovation officer Rizal Hamdallah explained: "CBD is a kind of hero ingredient, but creating a cocktail with other functional ingredients makes for a better and stronger formulation. It's all about CBD-Plus. So we have two lines: Elevate (with 10mg CBD isolate, choline, vit C + E) to refresh and restore, and Descend (with 20mg CBD isolate, l-theanine, vit C+E) to be calm and collected."
Consuming CBD in beverages (as opposed to supplements) is a more pleasurable experience for some consumers and becomes part of a routine, said Hamdallah, who said Ocean Spray picked CBD isolate (as opposed to a full or broad spectrum hemp extract) because it was easier to guarantee a consistent product (no off flavors, zero THC, etc).
Developed by Ocean Spray's Lighthouse Incubator team - which is tasked with exploring disruptive and emerging categories - CarryOn is designed to help the company tap into new markets, said Hamdallah: "We're a health & wellness company, not just a juice company."
The aim is to learn what works and what doesn't so the brand is ready for prime time when the FDA finally provides some clarity about the legal status of CBD in foods and beverages, added Hamdallah, who said the firm is having conversations with a leading retail chain about introducing it in Colorado at the end of the summer.
Tea brand Purity Organic is also venturing into the CBD space with a new line of teabags featuring 15mg of CBD (and zero THC) developed with Kadenwood.
Available in four flavors (English Breakfast Tea, SLEEP Chamomile Tea, REVIVE Earl Grey Tea, and FOCUS Green Tea & Lemon) the teas will be available on the PurityOrganic website in August (MSRP $24.99/18ct pack).
Creative Roots - a new stevia-sweetened 8.5oz kids' beverage from Kraft Heinz with a coconut water base, 1g sugar and 15 calories - is now available nationwide.
Available in four flavors - Watermelon Lemonade, Peach Mango, Orange Pineapple, and Mixed Berry - Creative Roots sells in singles ($1.29) and four-packs ($3.69).
It's cold, but it's not cold brew... Elemental Beverage Co's ready-to-drink, single-origin canned coffees - now available online and at 40 Whole Foods stores in the North Atlantic region (MSRP $5/can) - use patented 'snapchill' technology that cools hot coffee in seconds, "preserving and amplifying flavors and complexity without ice, dilution or compromise."
The patented heat exchange technology "combines thermodynamics, engineering, and artistry to transform fresh, hot coffee to become cold in seconds," claims the company.
Prebiotic Plus ($2.99/can) from kombucha brand Wonderdrink comes in three flavors: Prickly Pear Cascara, Turmeric Ginger and Salted Watermelon, and features prebiotic corn fiber (xylo-oligosaccharides) coupled with on trend ingredients such as ashwagandha, cascara and sea buckthorn.
Sold in slim 12oz cans at wonderdrink.com and Sprouts stores, each certified organic beverage contains 45-50 calories and 8-9 g of sugar.
New organic pre-workout drinks from NOOMA also feature trending botanicals including ginseng, maca, cordyceps, and ashwagandha. Each 12oz can contains 15 calories, 120mg caffeine, and no added sugar.
Collagen-infused spring water from Flow Beverages contains 10g of bovine collagen protein (collagen peptides) and natural flavors. Read more about collagen peptides HERE.
Adaptogens such as turmeric and maca also feature in a new line of organic yogurts from Trimona debuting in Whole Foods' Mid-Atlantic region. The yogurt is made with grassfed whole milk and includes the probiotic strain L. bulgaricus GLB44.
Trimona Bulgarian yogurt is not strained like Greek yogurt (the whey stays in), and has a lighter, but creamier texture, says founder Atanas Valev.
Made with Valev’s custom-selected live cultures (which he carried in his suitcase from Bulgaria in jars when he arrived in the US in the 1990s), Trimona contains no milk powders, thickeners or added sugar, has a lower pH (3.4-3.5 vs 4.0-4.9) than many other yogurts, and a ‘tangy’ taste, says Valev, an agricultural engineer and yogurt enthusiast convinced that there is life beyond Greek in the yogurt aisle.
ICONIC Protein's new line of kids protein drinks contains grassfed milk protein, prebiotic chicory root fiber, and one serving of organic greens. Each 8oz bottle contains 8g protein, 4g fiber, 80 calories and added vitamin D.
My/Mo Mochi Ice Cream has developed 100-calorie single-serve packs to replace loose, self-serve mochi balls in around 3,000 mochi bars nationwide. The packaging - developed before the COVID-19 pandemic struck - was finalized just as retailers started to shut down self-service parts of their stores, said CMO Russell Barnett.
"It was serendipitous. We actually started looking at single-serve packs almost a year ago, because people want freshness and a consistent experience."
The My/Mo brand is now in 20,000 locations, said Barnett, who said the brand is planning to launch some new innovations in 2021.
RX Kids Protein Snack Bars - recently reformulated by RXBAR - feature 5g protein and 0g added sugar. The bars, which come in four flavors (Chocolate Chip, Strawberry, Double Chocolate, and Peanut Butter Chocolate Chip) - contain a handful of ingredients (eg. dates, oats, egg whites, coconut oil, strawberries, natural flavor).
Plantain Tortilla Chips – the latest innovation from Barnana – have just launched in west coast markets and will launch online at Barnana.com and Amazon July 1, with expected national retail distribution by early fall.
Available in two flavors, Himalayan Pink Salt and Lime & Sea Salt, each bag contains chips made from lightly seasoned ground plantains cooked in avocado oil.
Endangered Species Chocolate has launched what it claims is the first plant-based milk chocolate chip. Made with gluten-free oats and 55% cocoa, the Oat Milk + Dark Chocolate Premium Baking Chips contain half the sugar of standard baking chips and are available at Whole Foods Market nationwide, and online at www.chocolatebar.com.
Meat giant JBS is making a big push into the plant-based meat arena via a new subsidiary – Boulder, CO-based Planterra Foods – which is rolling out to grocery stores across the US with refrigerated burgers and grounds under the OZO brand.
Made with textured pea protein, wheat gluten, and MycoTechnology’s pea and rice protein fermented by Shiitake mycelia (the roots of Shiitake mushrooms), the soy-free OZO product line has less saturated fat and fewer calories than rival offerings, claims Planterra Foods.
Beyond Meat's Cookout Classic - a limited edition burger 10-pack intended to narrow the price gap between plant-based meat and animal protein - is hitting shelves at most Walmart and Target stores this week with a suggested price of $15.99 ($1.60 per patty). The new offering will be available through mid-August, or until supplies last.
Nestlé subsidiary Sweet Earth Foods, meanwhile, has launched eight new frozen plant-based products this summer: six entrée bowls and two burritos, which incorporate the brand's Awesome Grounds (made with textured pea protein) or Mindful Chik’n (made with soy protein concentrate).
New innovations from Del Monte include Veggieful Pocket Pies ("comforting and cheesy" microwaveable handheld snacks with a full serving of vegetables SRP $3.99); and Oats to Go (ready-to-eat, no prep oatmeal cups featuring a half serving of fruit SRP $1.99).
Banza has expanded its pulse-fueled portfolio with three new flavored chickpea rice products: Garlic Olive Oil, Ginger Scallion and Chipotle Tomato. Available at Target and online at Amazon, Target.com and EatBanza.com, the rice varieties take five minutes to cook, and deliver 2x the protein, 5X the fiber, nearly 40% fewer net carbs, and 50% less sodium than that of the average flavored rice product, claims the company.
Online membership-only marketplace Thrive Market has made its first foray into the frozen meals category, developing Thrive Market branded products (examples include chickpea pasta with vegan cashew sauce and chicken panang curry), and several bowls and skillets from Primal Kitchen including chicken fried rice and cauliflower, and steak fajitas.
Kettle & Fire’s keto bone broths ($7.99) feature organic chicken bone broth as the base. Flavors include Tom Yum Chicken, with ginger, lemongrass and chilies (10g fat, 4g net carbs, 6g protein); and Butter Chicken (10g fat, 1g net carbs, 6g protein).
TB12, the health and wellness brand co-founded by Tom Brady and business partner Alex Guerrero, has released TB12 Plant-Based Protein (Unflavored), an unsweetened and unflavored plant protein from yellow field peas, available in a resealable, recyclable one-pound tub.
Kashi GO protein waffles contain "double-digit protein, single-digit sugar and 100% whole grain" and come in three flavors Wild Blueberry, Cinnamon Brown Sugar, and Vanilla Buttermilk. The protein is derived from a mix of hemp seeds, cage-free eggs, soy and whey protein.
We end our gallery with another new launch from Kashi under its Kashi by Kids sub-brand (created by kids, for kids). Available in Chocolate and Berry, Super Loops cereals "deliver 4g of protein, single-digit sugar and superfood ingredients such as berries, lentils and cocoa," and will be available nationwide at Walmart, Amazon, Ahold, Jewel and Hannaford, with additional stores this summer.
