Plant-based meat and dairy products dominate our gallery of new launches, coupled with a wave of products highlighting immunity and digestive health, and a high-profile CBD beverage launch from Molson Coors.
Almond 'mylk' frozen wedges from Daily Harvest are designed to be mixed with water and added to a blender. Made with almonds, pink sea salt, and vanilla beans, they are free of gums, emulsifiers, preservatives, added sugars, and carrageenan.
Pricing starts at $7.99 for 16 wedges, which prepares eight cups - or a half gallon - of 'mylk,' says the DTC healthy food delivery firm: "We’ll be expanding into Cashew and Cashew + Vanilla in early 2021."
Plant-based dairy brand Silk is moving into the fitness space with the launch of Silk ULTRA beverages, which boast 20g of soy protein per serving and no added sugar. An excellent source of calcium, vitamin D, A, B2 and B12, the beverages are available in 59 oz. multi-serve bottles in Original, Unsweet, and Creamy Chocolate flavors.
So Delicious - best known for plant-based milks/creamers, yogurts and frozen desserts - is also moving into new territory with the launch of dairy-free cheese spreads, slices, and spreads made with coconut oil and potato starch and protein.
Dr. Praeger’s Sensible Foods, meanwhile, is entering the pizza category with three plant-based pizza toppings available for the foodservice market. The Meatless Pepperoni Slices have 43% fewer calories, 81% less fat and 59% less sodium than regular pepperoni.
Vevan Foods, a newly created division of dairy cheese firm Schuman Cheese, has launched Vevan Snax, a new snack line combining cubes of plant-based cheese (coconut oil and potato starch) paired with dried fruit and roasted nuts.
Meat giant Tyson Foods is expanding the plant-based options in its Jimmy Dean portfolio with the launch of two new sandwiches featuring a plant-based patty and regular egg ingredients (so they're not vegan): Jimmy Dean Plant-Based Patty, Egg & Cheese Croissant Sandwich and Jimmy Dean Delights Plant-Based Patty & Frittata Sandwich.
For those looking for a less processed plant-based option, Upton’s Naturals is introducing a line of soups made with its flagship seasoned seitan that deliver 6-8g plant-based protein and 120-160 calories a serving.
RollinGreens is also offering a less processed take on the plant-based category with the launch of shelf-stable taco packs made with pea protein and pinto bean flakes as a plant-based ground meat alternative.
One pack replaces one pound of beef and contains 60g protein.
The new 5 Minute Hummus Mix from The Amazing Chickpea is made with roasted chickpea flour, garlic powder, vinegar powder, salt and citric acid. Consumers just add oil and water to make their own hummus.
The firm - best known for its chickpea butters - is also tapping into the 'make at home' pizza trend with a new allergen-friendly pizza crust mix made from roasted chickpea flour.
The new Oikos Pro high-protein dairy line from Danone North America contains no added sugar, 15% of the recommended daily value for calcium, and high levels of protein (20g per 5.3oz cup, 25g per 10floz bottle).
FreshlyFit is a new line of ready-to-eat gluten-free meals from fresh prepared meal delivery service Freshly (recently acquired by Nestlé USA) with a "lower-carb, protein-powered nutritional profile to help fuel workouts, optimize recovery, maintain muscle mass, and support weight management."
FreshlyFit meals have an average of 14 grams of net carbs, over 30 grams of protein, and 550 calories or fewer. More than a third of the meals contain zero added sugars.
Founded by 'The Rock' Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, ZOA Energy is coming to retailers in March. It contains caffeine from green tea and coffee; electrolytes; vitamin C, D, B1, B2, B6 and B12; choline; and branched chain amino acids.
While uncertainty over the legal status of ingestible CBD at a federal level has slowed progress in the sector, Colorado has explicitly permitted its sale in foods and beverages, making it the perfect testing ground for Veryvell, a sparkling CBD-infused beverage from CBD USA, a joint venture between HEXO Corp and Molson Coors.
Flow Alkaline Spring Water is also tapping into the immunity trend with a new line of spring waters featuring added vitamin C, vitamin B complex, and zinc, launching in March/April 2021 at Sprouts and other US retailers.
New Orgain Superfoods + Immunity Up! nutrition powders feature organic fruits, veggies, grains and sprouts, plus probiotics, vitamin C, D, zinc, apple cider vinegar, ashwagandha, and 'on-trend' mushrooms (Reishi, Cordyceps).
Pedialyte with Immune Support delivers rehydration with added nutrients claimed to support the immune system including zinc, vitamin C,E, B12, and prebiotics.
Babybel Plus+ Probiotic (with probiotic strain LGG) and Babybel Plus+ Vitamins (with vitamins A and B12) are designed to "meet rising consumer demands for functional snack products in 2021," says the dairy brand.
"We’re excited to plus up the goodness of Babybel with an extension that offers families an easy way to get the added nutrients they are looking for in the same playful format they love. Both variants also provide a good source of calcium and protein, contributing further to the small ways consumers can support their overall wellness this year.”
Made with oatmilk and almondmilk, the new plant-based vanilla creamer from Natural Bliss features prebiotic fibers from chicory root.
Available in Cinnamon Vanilla and Dark Cocoa flavors, Kashi GO's new keto-friendly cereals contain 12g protein and 1g sugar per serving. The grain-free products are made with lentil protein, chickpea flour and pea protein and are sweetened with allulose and monk fruit extract.
Kit Kat Thins have two (rather than the standard three) wafers, and are available nationwide in 3.4 and 7.2 oz. bags (SRP $2.39 and $3.89).
