Located in a central southeast location, the 134,000-square-foot distribution center will reduce order-to-delivery cycle time to consumers and will begin operating in mid-February.
The distribution center will be Freshly's largest dedicated order-assembly facility and is projected to increase operations capacity by 40% in 2021, enabling the company to deliver an additional 450,000 meals weekly.
In the last 12 months, Freshly has delivered more than one million meals per week as it meets elevated consumer demand for at-home convenience. Freshly meals are prepared and pre-cooked by trained chefs and delivered fresh to consumers, and take three minutes or less to prepare at home, according to the company.
In October 2020, Freshly was acquired by Nestlé in a deal valued at $950m.
"2020 was a year of monumental growth for Freshly. We joined the Nestlé USA family, expanded West Coast operations, and launched FreshlyFit, to name a few major milestones," said Mike Wystrach, Freshly founder and CEO.
"Joining Nestlé has allowed us to scale bigger and faster, getting us to this next stage of growth. We are thrilled to continue in 2021 by expanding operations in the Southeast and have plans to add even more facilities this year that will help further our mission of delivering nutritious and convenient meals."
During the initial launch phase, the new facility will bring on 150 hires across operations, support staff, warehousing, and maintenance roles, with plans to hire at least 250 in the greater Atlanta area by the end of 2021.
