The new jingle was written specifically for the Houston native’s Super Bowl campaign with Flamin’ Hot, which is available for consumption until 18 February on all platforms.
The release comes hot on the heels of Frito-Lay’s first-ever Flamin’ Hot Super Bowl commercial, in which wilderness creatures – played by Megan Thee Stallion and musician Charlie Puth – are reawakened by their first tastes of Flamin’ Hot. This gets their booties shakin’ and they break into their own rendition of Salt-N-Pepa’s ‘Push It’.
On Super Bowl Sunday (13 February), Flamin’ Hot will premier the scorching hot dance video for ‘Flamin’ Hottie’ on Snackable Screen via Snapchat.
The first-of-its-kind activation turns the PepsiCo-owned snacks into an exclusive streaming platform to experience the world premiere of the video.
To access, fans must open the Snackable Screens lens and point the Snapchat camera at the snacks themselves (Doritos Flamin’ Hot Cool Ranch or Nacho Cheese or Cheetos Flamin’ Hot or Crunchy) and the video will play.
Fans will also be able to watch the music video via Cheetos and Doritos’ YouTube pages, beginning 14 February.