Dasani rolls out 100% rPET bottles in North America
The majority of Dasani bottles in the US — from 20-oz. and 1.5-liter singles to 10-oz. and 12-oz. multipacks — will be offered in 100% recycled plastic rolling out this summer. In Canada, this will cover all Dasani bottles.
The packaging features large ‘100% recycled bottle’ messaging and ‘recycle me again’ call-to-action messages.
The brand’s transition to 100% recycled plastic is projected to save more than 20 million pounds of new plastic, compared to 2019, and cut more than 25,000 metric tons of greenhouse gas emissions (creating bottles from recycled plastic uses less energy than virgin PET) in 2023 alone.
The shift supports both Dasani’s pledge to remove the equivalent of 2 billion virgin plastic bottles from production by 2027 compared to 2021 levels and the company’s World Without Waste goal to use at least 50% recycled material in its bottles and cans by 2030.
Limited rPET
The pledge covers ‘a majority’ of bottles in the US - but not all. Chris Vallette, SVP, Technical Innovation and Stewardship at TCCC, told us this is because of a limited rPET supply.
The pledge also excludes caps and labels for the same reason.
“Dasani’s caps are made from recycled high-density polyethylene (HDPE) plastic – a beverage industry first, which include 30% recycled content, on 20-oz., half-liter and 1-liter PET bottles of Dasani nationally. Labels are made out of oriented polypropylene," Vallette explained.
“Currently there isn’t enough recycled material available to make the cap and label with 100% recycled material.”
The rollout of the 100% rPET bottle follows a successful launch of 100% rPET bottles in New York, California and Texas, alongside Coca-Cola Trademark 20-oz bottles.
“The launch helped the Coca-Cola system identify the best-quality sources of rPET and fine-tune production processes needed to make 100% recycled plastic bottles," said Vallette.
"The launch also helped drive consumer awareness through the bold, on-pack “100% Recycled Bottle” and “Recycle Me Again” calls-to-action. And we saw how much the 100% recycled PET message truly resonates with our customers and consumers, particularly DASANI fans whose sustainability expectations are especially high.”
Sprite moves to clear plastic
Meanwhile, Sprite is shifting all of its plastic PET packaging from the signature green color to clear in the US next month.
Although green PET is recyclable, the recycled material is more often converted into single-use items like clothing and carpeting rather than new PET bottles. This transition will help increase availability of food-grade plastic.
Sprite has already transitioned to clear plastic in a number of European and Asian markets.
