From sparkling beverages laced with adaptogens and probiotics to plant-based cream, milk, luncheon meat and dips, and the latest animal-free launch fueled by Perfect Day's whey protein (made without cows), checkout FoodNavigator-USA's latest roundup of new product launches.
Hot of the heels of its recent move into marinades and dressings, olive oil brand California Olive Ranch is moving into the pasta sauce category with a line of five sauces featuring California extra virgin olive oil and California vine-ripened tomatoes.
Dreamworld – the latest ‘surprising and unexpected’ limited-edition flavor under the Coca-Cola Creations innovation platform - will be brought to life through a digital-led campaign featuring a digital fashion collection for the metaverse from DRESSX, an augmented reality music experience developed by Tomorrowland and AR Snapchat lenses and backdrops.
Coca-Cola Dreamworld will also be brought to life in the real world via "experiential activations on select college campuses, and a series of out-of-home creative executions in New York City including an appearance on the Coca-Cola billboard in Times Square, bus takeovers, 3D signage, and hand-painted murals."
Bear's Fruit - best known for its kombucha - has moved into the functional water category with a new line of sparkling waters featuring organic fruit purees, juices and herbs, and the well-studied probiotic strain Bacillus Subtilis DE111. Each flavor (watermelon mint, mango habanero, blackberry sage, strawberry basil) contains 15 calories and no added sugar.
JOYO is a new line of adaptogenic sparkling teas - now at Erewhon stores at $3.49 a can - available in five blends: Unsweetened Black Tea, Raspberry Black Tea, Black Tea with Lemon, Peach Black Tea and Tropical Green Tea. Each contains a proprietary blend of five functional ingredients: L -theanine, lion’s mane, reishi, panax ginseng, and acerola cherry extract.
Harmless Harvest is expanding its coconut-fueled portfolio with two new products: organic coconut water with coffee, and organic coconut water with yerba mate, available at Whole Foods stores in select regions (SRP $3.99).
Launched in Germany in 2019 and now making its US debut, Air Up livens up water via scent-filled pods that can be added to the top of a re-usable water bottle so that as consumers inhale, their plain water will taste like mango passion fruit, or lemon and cucumber.
The concept draws upon the fact that a large component of what we experience as taste is in fact derived from smell (explaining why food doesn't taste of very much when you have a blocked nose). Each pod can flavor up to a gallon of water and available on line at us.air-up.com.
Whey Forward from Myprotein - available online at us.myprotein.com - is the latest in a flurry of new launches featuring ‘animal-free’ whey protein from Perfect Day (made with microbes, not cows) and comes in three flavors: Creamy Mint Chocolate Chip, Rich Salted Caramel and Decadent Chocolate Brownie ($39.99/20 serving).
Plant Cream from Country Crock - a plant-based alternative to dairy heavy whipping cream that can be used as "an easy 1:1 swap with dairy" - has 29% less saturated fat than dairy heavy whipping cream. It is made from a base of lentil protein, palm and canola oil, sugar, and modified corn starch.
Plant-based cheese brand Violife has moved into new territory with the launch of three plant-based dips at Whole Foods (SRP $5.29) in three flavors: French Onion, Spinach & Artichoke, and Ranch. The dips are made from a base of water, coconut oil, and modified starch.
unMEAT plant-based luncheon meat from Century Pacific Food, one of the largest branded food and beverage companies in the Philippines, is making its US debut, and contains 30% fewer calories and 60% less sodium than its conventional meat-based counterpart, claims the company. The soy-protein based product is available via online retailers GTFO, It’s Vegan! and Weee!, along with select stores throughout the Midwest and East Coast.
The latest innovation from low-sugar candy brand SmartSweets - Jolly Gems hard candies - is made with isomaltooligosaccharide and stevia leaf extract. Available in three flavors (Pink Lemonade, Green Apple, and Peach), Jolly Gems contain 1g sugar per three candies and can be purchased at smartsweets.com and retailers including Whole Foods and Target.
Banza Masterpiece’zas - pizza kits featuring high-protein, high-fiber Banza chickpea pizza crust as a blank canvas and fresh toppings as art supplies - encourage play and imagination at the dinner table. Available on EatBanza.com, Banza is donating 50% of sales to the Whole Kids Foundation.
Available online at whole30.com and at Thrive Market - the new line of Whole30-compatible dressings and marinades (made with expeller-pressed high-oleic sunflower oil) comes in five flavors: House Ranch, Elderberry Vinaigrette, Secret Sauce, Creamy Balsamic, and Buffalo Vinaigrette.
Laird Superfood - best known for its coffees, creamers, and mixes - has launched a line of protein bars made with peas, hemp seeds, pumpkin seeds and adaptogens such as lion's mane and chaga extracts. Each bar contains 10g protein and 6g dietary fiber.
Ruffles Ridge Twists from PepsiCo come in two flavors: Double Cheddar and Smoky BBQ in 5.5oz bags for $5.59 and 1.75oz bags for $2.29.
Superfood Cereal with Vitamin D - available in Vanilla Blueberry Almond and Honey Peanut butter flavors - is the latest innovation from upmarket granola brand Purely Elizabeth. Available on Purely Elizabeth's website and at Whole Foods, the products are made from oats, quinoa and chia, and are sweetened with coconut sugar.
New snacking innovations from General Mills include Crunchy Dipped granola squares from Nature Valley (SRP $4.79/box) and Annie’s dipped organic granola bars, featuring 7g sugar per bar (SRP $4.90/box).
Betty Crocker Potato Scrambles Kits are ideal for breakfast, says General Mills: "Just mix the cheddar cheese sauce with diced or shredded potatoes and seasoning with eggs and cooked protein."
General Mills is also helping to get dinner started with a new line of Sheet Pan Dinner Starter Kits from Betty Crocker in three flavors: Mediterranean Style Balsamic, Lemon Garlic and Teriyaki featuring seasoning for baking and drizzling sauce (shoppers add their own protein and vegetables).
