In August 2022, Revol Greens announced a new facility in Texas (still under construction), which would bring its total indoor greenhouse acreage to 50 acres with the ultimate goal of reaching 100 acres of indoor growing space over the next few years.
According to the company, romaine lettuce has a 25%+ share of salad and lettuce category sales in both grocery and foodservice, but the category has experienced supply volatility in recent years tied to food safety recalls due to food-borne illnesses.
To protect against contamination risks, Revol Greens uses advanced greenhouse growing technology and methods including UV-sterilized rainwater and snowmelt resulting in 90% less water usage than traditional field-grown lettuce.
The brand also uses its proprietary Plant-Fed Organic Nutrient Sources, eliminating the need to use nitrates, greatly reducing the chances of crop cross-contamination and creating a pest-free growing environment.
"A key aspect of our mission at Revol Greens is offering a diverse product assortment that caters to the needs of a complex produce supply chain," said Tom Thompson, chief revenue officer.
"Developing programs anchored in organic growing practices, sustainability, and locally grown will always be core to what we do. Building on that foundation, Revol Greens also offers grocers and foodservice operators an alternative to field-grown romaine and breadth and scale to customers as they seek a greenhouse-protected alternative."