Trendspotting in 2023: From the first-ever cereal made with upcycled oat protein to a 100% plant-based pork pie

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Pic: GettyImages
Cereal snacking GettyImages
Cereal snacking GettyImages
Seven Sundays
Seven Sundays

The planet-forward breakfast company has launched the first ever cereal made with upcycled oat protein, a coproduct of oat milk production.

The Seven Sundays Oat Protein cereal is available in flour flavours - Simply Honey, Super Fruity, Maple Cinnamon and Chocolate Sea Salt - and contains 5g of upcycled plant-based protein per serving, no artificial flavours or high-intensity sweeteners, and is lightly sweetened with natural sources like dates and organic maple syrup. The new line is also gluten free, Glyphosate-Residue free and Non-GMO Project Verified.

The popularity of oat milk has grown significantly, topping $2bn in annual sales in the US in 2022, an increase of over 10X in the past five years. It is estimated that more than 100,000 tons - and growing - of nutrient dense oat protein is leftover in oat milk production each year, and today, the majority of this nutrient-rich product is shipped to farms to use as fertilizer or animal feed.

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A tremendous amount of nutrition is currently being lost in the supply chain. The leftover product from producing oat milk has three times the protein, twice the fibre and significantly more nutrients compared to already nutritious whole rolled oats.

The Seven Sundays Oat Protein Cereal also contains Upcycled Certified non-GMO corn flour. To create a circular food system that can help slow climate change, it is critical that we consider these waste streams.

According to Project Drawdown, preventing food waste is the single most effective solution to preventing global warming.

Seven Sundays’ new Oat Protein Cereal is a triple win - it reduces food waste, is a nutritional powerhouse as compared to traditional oat-based cereals, and, because it is made from oats and no weird stuff, it has a naturally sweet and delicious taste.

Seven Sundays is a proud Certified B Corporation and packaging is made from recycled plastic.

Popcornopolis
Popcornopolis

The LA-based ready-to-eat popcorn brand has expanded its Nearly Naked collection.

Sporting refreshed packaging, Popcornopolis’ Perfectly Salted has been teamed up with White Cheddar and Jalepeño Lime to bring pops of joy to your day.

Crafted with gluten-free and non-GMO popcorn and tossed in coconut oil for a ‘butter-like’ taste, the collection ranges from 35-50 calories per cup.

“We are thrilled to be expanding on our Nearly Naked line, bringing unforgettable popcorn flavour combinations to the popcorn space and continuing our mission of bringing consumers joy with every bite,” said Daniela Simpson, chief marketing officer, Popcornopolis.

“As we strive to meet the needs of modern consumers, we are excited to introduce a new look, while creating delicious flavours and using the same high-quality ingredients that our consumers have come to love.”

The new line is available in cases of eight 4.5oz bags for $27.99 from Popcornopolis, while Nearly Naked Perfectly Salted is also rolling out into Sam’s Club locations across the US in 14oz bags for $5.98. The brand has plans to expand into additional retailers later this year, starting with select Kroger, Rite Aid and Walgreens locations.

Tipiak
Tipiak

The nearly 200-year-old patisserie producer – founded by Pierre Bordeaux-Groult in 1830 – has designed a series of free-to-use allergen fact sheets to help make life easier for food professionals.

The sheets list the allergens of each Tipiak product and are suitable for both behind-the-scenes and front-of-house staff.

“It is important to manage allergens effectively to ensure the safety of customers with food allergies,” said Marie-Emmanuelle Chessé, international development project manager at Tipiak.

“Our allergen fact sheets supply our food service customers with crucial information, which in turn can be used to provide their own customers with reassurance when it comes to allergens.

“Tipiak is a leading producer of ‘thaw and serve’ authentic French pâtisserie and our aim is to make life easier for hospitality professionals. Now, we have gone one step further in supporting our customers by providing these allergen fact sheets that can be downloaded, laminated if required, and then re-used whenever Tipiak products are served.”

Tipiak supplies frozen authentic French sweet and savoury pâtisserie to the hospitality sector in the UK, including canapés, petits fours, pop éclairs and gluten-free macarons. Its products are available through key wholesalers.

Jampa's
Jampa's

Jampa’s Original Porky Pie started life as a lockdown idea when plant-based chef Richard Fox suddenly found himself with time on his hands. He was keen to create a plant-based pork pie to rival the appearance, texture and taste of a traditional pork pie.

Chef Fox then perfected the Porky Pie with support from food technologists at the Food Innovation Centre at the University of Nottingham, helping him to secure listings in both the retail and the wholesale sector, with interest from the foodservice sector, too.

Jampa’s officially launched at Food & Drink Expo (held at the NEC, Birmingham, in April), with both the Original and Spicy Chorizo Porky Pies winning gold awards at the neighbouring Farm Shop & Deli Show. A meat-free steak and ale pie will be following shortly.

Food innovation technologist Dr Annie Blissett, who supported Jampa’s with technical advice and knowledge, said, “This is a really exciting plant-based range, and it was brilliant to see it being showcased at the Food & Drink Expo and to hear that the brand is already achieving success with awards and listings.

“Jampa’s is a highly innovative plant-based food company. With the ethos of ‘alchemy not chemistry’, the company has a strong moral drive to study, learn and create 100% plant-based products which look, smell and taste as good as their traditional counterparts.

“The role of the Food Innovation Centre is to support innovation ideas in the food and drink sector and the team was delighted to help the Jampa’s enterprise on its journey from inception to launch. We wish them our very best for the future.”

Added Chef Fox, “As a former meat eater, perfecting vegan alternatives has been a passion of mine for some time. It was important that the end result had the appearance, texture and most importantly, taste, of an actual pork pie. My mission was to give committed meat eaters, flexitarians and vegans everywhere the ultimate meaty experience - without actually eating meat.

“It started as a labour of love when I was playing around in the kitchen during lockdown. It became an obsession to create the perfect plant-based pork-style pie. I was bowled over by the positive feedback and the encouragement I received towards launching in the retail market. I wanted Porky Pies to retain their artisan status and as a chef, I flatly refused to create anything that wasn’t entirely natural or that would require ultra-processing. After careful development, I’m proud to say that we’ve achieved that goal.”

Beyond the vegan claim, Jampa’s Porky Pies contain zero cholesterol and produce 70% fewer carbon emissions than a traditional meat pork pie of the same size. They are also completely free from artificial additives and additives.

Jampa’s has secured listings in supermarket chain Booths across all its 28 stores in the North of the UK, with plans to launch into Waitrose. It is also available via wholesaler Cotswold Fayre.

For retail, the pies are sold baked and chilled. For foodservice, they can also be supplied unbaked and frozen.

Pringles
Pringles

The Kellogg’s brand is turning up the heat of its Sizzl’N range.

Mexican Chilli & Lime Flavour joins Kickin’ Sour Cream, Sweet Chilli, Spicy Chorizo and Cheese & Chilli.

The combination of juicy limes mixed with a kick of chilli heat is set to bring Pringles fans on a sensorial journey to Mexico. Aiming to push snacking fans’ taste buds to the limit, the new flavour delivers a yin and yang taste sensation with its citrus zing and fiery chilli.

The Pringles Sizzl’N range contains varying levels of heat, each building to satisfy all preferences. The range contains no artificial colours or flavours to deliver the ultimate taste sensation.

When launched in 2021, the range quickly became the best UK sub-brand NPD, according to IRI data. The success reflects the growing demand for spicy foods and interesting flavours.

“Our fans have come to expect bold and exciting flavours from Pringles and the launch of Mexican Chilli & Lime is sure to deliver on this,” said Nikki Breeze, activation brand manager, Pringles.

“The flavour is designed for those who like to explore new, adventurous tastes with a spicy twist. Our Sizzl’N range has been a huge success and we can’t wait to see what people think of this delicious addition.”

Pringles Sizzl’N Mexican Chilli & Lime is available in Sainsbury’s for RRP £2.25.

Dr Oetker Ristorante
Dr Oetker Ristorante

The pizza brand has expanded its vegan pizza range with the launch of the Vegan Pepperoni-Salami Pizza in Tesco.

The latest addition follows the success of the Dr Oetker Ristorante Vegan Margherita Pomodori, launched in 2021. Since then, the pizza has become the most valuable vegan frozen pizza product in the category and is purportedly worth over £2m.

The new flavour puts a vegan spin on the brand's classic Italian-style pizza. Combining the thin and crispy Ristorante crust with the signature passata, dairy-free mozzarella and vegan pepperoni-salame.

“Our first vegan pizza has been a huge success within the category since its launch in 2021, so we’re really excited to grow the range with our new Ristorante Vegan Pepperoni-Salame and to help vegan pizza lovers have more options when it comes to playing it Italian with their choice of dinner,” said Paula Wyatt, head of marketing at Dr Oetker Ristorante.

“We’re confident that this new addition to our portfolio will be popular with consumers and will bring even more variety for those on a vegan diet or looking to reduce their meat and dairy consumption.”

Flipz
Flipz

The chocolate covered pretzel brand is twisting the most celebrated state fair snacks into pretzel form this summer.

The two new offerings - Flipz State Fair Churros and Flipz State Fair Strawberry Shortcake - bring all the excitement of the concession stand staples that inspired the flavours, with no admission ticket required to get a taste.

Flipz State Fair Churros features Flipz’s signature salty and crunchy pretzels coated in a cinnamon sugar churro-flavoured coating and drizzled with creamy milk chocolate.

Flipz State Fair Strawberry Shortcake are coated in fresh strawberry, sweet cream and buttery cake flavoured coating.

“As a brand, we are all about bringing fun and flavour to our fans wherever they are,” said Simge Weinling-Dogrular, head of marketing at Pladis Americas.

“The state fair is such an exciting staple moment of the summer season, and we were inspired by that energy. With our Flipz State Fair offerings, we are bringing much-needed fun to everyday routines with snacks that transport our fans to thrilling times with family and friends at the state fair with every bite.”

The amusement park-inspired flavours are available at select retailers, including Albertsons, CVS, Kroger, Sam's Club, ShopRite and Publix, while supplies last.

Silver Hills Sprouted Bakery
Silver Hills Sprouted Bakery

The producer of plant-based bakery made with sprouted whole grains has announced the launch of its latest sprouted whole wheat loaf.

Omegamazing is made with whole and ground flax and chia seeds, offering a hearty crunch as well as a better-for-you nutrition profile, including 400mg of Omega-3 ALAs per slice, believed to impact brain, eye and heart health as well as reduce inflammation.

Each slice of Omegamazing also offers 4g of fibre and 5g of protein, is Certified Vegan and Glyphosate Free, Kosher, Non-GMO Verified, and peanut and nut free.

Silver Hills Omegamazing bread is available at Wholefoods across the US for an RRP of $5.99.