What are kids snacking on, and are parents happy with current options? What are they looking for when they buy snacks for their children (Protein? Low sugar? Fruit/veggies? Fiber? Vitamins? Probiotics?), and are kids enjoying the same snacks as older household members, or are they consuming more targeted products? How and where are retailers and e-tailers merchandising snacks targeting children, and how do you position a kids’ snacks brand? In this broadcast, we’ll look at branding and positioning, formulation, nutrition, go-to-market strategies, and white space in kids’ snacks, with input from market researchers, established and emerging brands, and parents.
