Brands & manufacturers

Source: Getty/pixdeluxe

Equitea on addressing the ‘relatability’ factor in RTD tea

By Deniz Ataman

Equitea, maker of cold brewed USDA organic teas, wants to destigmatize mental health and improve access to wellness products, the company’s co-founder and CEO Quentin Vennie told FoodNavigator-USA during BevNet Live in New York earlier this month.

Who wants to eat cockatoos? Exploring alt-protein’s future beyond the analogues

Future Food-Tech Alternative Proteins Summit

Who wants to eat cockatoos? Exploring alt-protein’s future beyond the analogues

By Ryan Daily

Alt-protein startups have unlocked the potential to create a range of novel meat products — from cell-cultivated mammoth meatballs to tiger meat — with the help of biotech processes. However, companies should think carefully when developing products too...

Source: D. Ataman

Sweets & Snacks Expo

Smart Sweets unveils new formula across portfolio at Sweets & Snacks

By Deniz Ataman

Better-for-you gummy maker, Smart Sweets, launched its new and improved formula across its portfolio, including five new SKUs, catering to consumers seeking healthier candy for nearly any type of occasion, Katrina Hahn, Smart Sweets’ co-CEO, told FoodNavigator-USA...

Image: Purely Elizabeth

Purely Elizabeth debuts ad campaign, reflects YoY sales growth

By Deniz Ataman

Granola and breakfast brand Purely Elizabeth premiered its large-scale advertising campaign around wholesome nutrition last month following a 56% sales growth rate YoY during its first quarter, the company’s CEO and Founder, Elizabeth Stein, told FoodNavigator-USA.

Source: Bandit

Startup Spotlight

From DIY to nationwide: How Bandit built its vegan cheese business

By Deniz Ataman

In this episode of Startup Spotlight, Bandit’s Founder Bo Babaki discusses how his passion project making vegan cheese eventually landed him a distribution deal with Lancaster Farm Fresh in 2020 and secured a $1.5 million investment from VC firm Prime...

Mike Cessario founded Liquid Death in 2018. 'I did not expect this level of success!', he tells us.

How to build a beverage brand: Liquid Death on its marketing magic

By Rachel Arthur

Liquid Death has turned the bottled water category on its head: with its energy-drink-esque branding and novel approach to marketing ('Murder your thirst!' declares the brand's tagline). Mike Cessario, founder and CEO, sits down with BeverageDaily...

Source: SAUZ

SAUZ seeks to re-awaken the pasta sauce category with a Gen Z focus

By Deniz Ataman

SAUZ’s pasta sauces, made with premium ingredients and natural flavors, are designed by founders Troy Bonde and Winston Alfieri to bring flavor and convenience to consumers’ kitchens, while disrupting a stagnant category, they told FoodNavigator-USA.

KeHE VP: ‘Millennials are trading values for value’

KeHE VP: ‘Millennials are trading values for value’

By Ryan Daily

Price-conscious consumers are gravitating to brands with clear value propositions — including private-label — as companies offer products that tap into permissible indulgence and functional trends at affordable price points, Ari Goldsmith, VP of marketing...

Seed to Surf sails on to Whole Foods shelves with vegan tinned seafood

Seed to Surf sails on to Whole Foods shelves with vegan tinned seafood

By Ryan Daily

Canadian-based vegan seafood brand Seed to Surf is debuting its tinned fish product at more than 150 US Whole Foods Markets after completing the retailer’s Local and Emerging Accelerator Program (LEAP), and is teeing innovation in the soup category, company...

According to the World Health Organization, 2.7m people die in Europe every year due to four major commercial products – one of which is ultra-processed food. GettyImages/gerenme

Ultra-processed food kills, says WHO

By Flora Southey

The World Health Organization is linking ultra-processed food, alcohol, tobacco, and fossil fuel industries to millions of deaths in Europe every year.

TrustWorks Global helps companies, including food and beverage companies, operate in conflict-sensitive areas. Image Source: Getty Images/Frank Rossoto Stocktrek

How should food businesses operate in areas of conflict?

By Augustus Bambridge-Sutton

Many key commodities in the food industry are sourced from conflict areas. What role can a social enterprise play in helping businesses operate in these areas without exacerbating harm?

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