The esports market, estimated to hit nearly $1 billion in global revenue streams in 2020,1 has become a global phenomenon with international tournaments, professional gamers, sponsors, merchandise, and more. Gamers, known for their brand loyalty and strength as influencers on social media, remain a largely untapped market for food and beverage manufacturers. Here is an in-depth guide on how your company can win in the esports market in 2021.
