Consumers of all ages cite immune health as a top benefit driving their purchases, along with improving gut/digestive health. Worldwide, specific health goals drive purchase of fortified and functional beverages (71%) and supplements (60%). Among these goals are helping themselves and their family members have more healthy days. But in a crowded market, finding products with formats and benefits especially suitable for specific family members, and determining which products deliver the exact desired benefits can be a challenge for consumers. Get our latest infographic to see how demand for clinically supported immune and digestive health-supporting ingredients drives formulation opportunities for products with benefits for all.
