When scientific evidence dispelled the cholesterol myth, the egg regained its role as a nutrient-rich source of vitamins and minerals, including a good source of protein. And as today’s consumers engage in more mindful eating, they’re more deliberate about food choices. They routinely search for health benefits and actively read labels for ingredients of interest. Coincidentally, one nutrient of great interest today is protein. As its popularity soars, so do the foods and ingredients that can supply potent forms of this macronutrient, such as the egg.