White Paper
Say cheers to the alt drink: the rise of zero-proof cocktails and alternative craft beverages
Consumers adopted lifestyle changes during the pandemic, like decreasing their alcohol consumption. The changing cultural paradigms around drinking, catalyzed by the pandemic and driven forward by post-Millennial generations, are bringing a new wave of innovation in alternative drinks – Alt Drinks. These changing attitudes about alcoholic beverages are fueling explosive growth in low-and-no alcohol sales and exciting new product launches. Learn more by downloading our new white paper!
